Gender Influencers #

Evolved Studio identifies words and phrases in your document that may have a statistically significant influence on the gender of applicants to the role. In aggregate these can help you see if the document has diverse gender appeal while individually pointing out words that may have more broadly appealing alternatives.

This approach was inspired by multiple scientific research studies published in prominent journals that positively concluded language in job postings has an effect on the appeal of the posting to people from different genders. Researchers controlled for numerous factors and conducted multiple studies across an array of participants. Time and again, certain words and phrases were shown to influence appeal by gender. As, if not more sinisterly, participants were generally unaware of the influence that language was having.

Evolved Studio builds on this foundational understanding to help you see where language may impacting the appeal of your posting by gender.

Evolved Studio may identify a gender influencer suggestion that is actually a core part of your posting and repeats many times in the document. If this happens, consider dismissing the suggestion to avoid an inaccurate influence on your document’s core.